If ‘stay curious’ was a career path
Captiv8
Create and present highly strategic partnership opportunities for clients across verticals and budgets. Clearly communicate Captiv8’s offerings, strategic recommendations, process and positioning. Create large volume of new business decks and presentation materials that tell a clear story to guide brands on how to successfully navigate influencer marketing leveraging our platform. Direct strategists and design through clear POV and business recommendations through pre-sale process. Ensure campaign is smooth from pre-sale to campaign kickoff, including owning complex SOWs and legal transition process.
Loudest Skills: Emerging trends and platforms, resourcefulness, flexibility, empathy, attention to detail
Clients: AmEx, Meta, WealthSimple, Church & Dwight, Pepsi, Vyvanse, Experian, McDonald’s
FREELANCE
I help craft compelling content and communication strategies for clients of different shapes and sizes. I'm passionate as hell about filling the world with truly good content. I love to put the right words and imagery in the right place to earn audience trust. I build mutually respectful and spiritually fulfilling relationships, out of which may spring beautiful, vital + lasting work.
More technically: New business development + copy design, influencer strategy, campaign concepts, content creation, brand voice, and community management
Clients: Captiv8, Veronica Sheaffer, Shared Story Collective, Archer Advantage
narrative
Digital and social lead for a boutique PR/Experiential agency. My time was dedicated to social and influencer strategy for McDonald’s experiential events including McDonald’s All American Games, Disney premieres, and NASCAR. I also helped launch McD’s first ever concert series, Beat of My City, which you can learn more about in the video below. Beyond social media strategy, I played a large role in influencer strategy and cohesive storytelling, and was responsible for all on-site content production for McDonald’s social channels (Instagram, Twitter, Facebook).
ROTARY INTERNATIONAL
Provided full cycle social strategy to engage the organization’s 1.2 million members globally. My focus initially was in support of social strategy and storytelling for their Peace and Conflict Resolution team, Youth Programs, and Clean Water causes. I then took on digital strategy (social, email & web) for their flagship program: End Polio Now.
My work involved global digital comms strategy, partnership communications with key comms partners (Bill & Melinda Gates Foundation, UN Foundation, UNICEF, WHO & more) and membership engagement. During my time working on disease prevention comms, I led a digital launch for their third VR film and oversaw Rotary’s End Polio Now digital/social comms across Rotary’s flagship channels.
FLOR
Rebuilt channel POV and strategy, refreshed all social creative content, influencer strategy and sponsorships. Responsible for building editorial calendar and content planning/execution. Launched internal associate activation program to build a repository of interesting behind the scenes content at our 20 brick and mortar locations.
Social Channels:
humana
Developed multi-channel communications (web, email, mobile, social, print). Owned editorial calendar and led content planning for all member initiatives. Also built internal messaging, including video scripts and toolkits for customers to better understand how the product works. Managed two agency partnerships and in-house creative resources.
Article samples:
Food and your mood
Fall Wellness
Picnics:Healthy and Kid-friendly
To Do: Read More Books
Full HumanaVitality blog archives
Signal
Signal operated for almost three years without a Community Manager. Our tiny (but nimble) team took turns creating blog content. I led customer experience but jumped at any creative opportunity.
